GOAL: Create a fictitous beverage brand, targeted toward young consumers that would be unique, colorful and memorable. Hoshi in Japanese means star. Because the sun is also a star our slogan goes back to the meaning of Hoshi. After all, we love to say, "Sunshine in a Sip!" Our juices are crafted with care from the freshest fruits, and each sip is a burst of joy and nutrition.
Process Pages
Exploration of differrent logo's, patterns and colors.
Character Development
Each character was researched for it's significance in Japanese Culture and given vibrant color palettes unique to each flavor corresponding to their creatures.
